About This Course
Digital Marketing program will prepare you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this Digital Marketing certification course will increase your job market value and enable you to handle end-to-end marketing campaigns.
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments like Marketing, Public Relations, Branding and HR.
Is this Live Training, or will I watch self recorded videos?
It’s a blended learning approach, where a learner has access to self-learning modules, which are pre-recorded, along with Live Virtual Classes (LVC) directly with Mentor.
Exclusive Digital Marketing Internships
After the successful completion of this Digital Marketing course, every participant will get a chance to do the internships. These internships will significantly enhance your skills and resume value.
I have been working in the Sales Department. How will this course benefit me?
- It allows you to grow your existing profile and to set you apart from your peers by leveraging the skill for meeting your sales objectives like lead generation, lead closure, and relationship building.
- It gives you the chance to join a digital marketing agency and contribute to business development.
- You can diversify your profile and contribute to the digital marketing unit of your company
- Freelance as a digital marketer or affiliate marketer
- If you aspire to float a startup, digital marketing can help you realize your dreams.
For a non-marketing professional with work experience, would making a switch to Digital Marketing be a viable option?
Yes, While you may experience a slight setback in your take-home salary during the initial phase of your career, you can always scale up and expand your career in the long-term.
As an HR Professional experience, how will a Digital Marketing course help me?
Several organizations are making use of digital channels to meet their HR goals. So whether it is recruitment, employer branding, or employee engagement, you can make use of your Digital Marketing knowledge to appeal to a broader base. Learning digital marketing is investing in your future career prospects as the HR field is about to change. Additionally, if you harbor entrepreneurial dreams, Digital Marketing shall help you in every possible way.
As a Web Developer/Designer with experience, what does this Digital Marketing course hold for me?
As a web developer/designer with prior knowledge of digital marketing, you can bring more to the table than your peers. Certain companies expect their web designers or developers to have an understanding of digital marketing. Thus, it is advisable to possess this skill to set yourself apart from the competition.
Learning Objectives
Requirements
- If you have some Marketing knowledge and are familiar with the Internet, this course is for you.
Target Audience
- Freshers who want to make a career in Digital Marketing
- For middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales
Curriculum
Search Engine Optimization
Introduction to SEO
How do Search Engines work?
Keyword Research
On-page SEO
Mobile SEO
Schema markup
Off-page SEO
SEO Audit, Tools, Measurement
Search Engine Marketing
Social Media Marketing
E-mail Marketing
Inbound Marketing
Web Analytics
Marketing Principles & Strategies
Brand Marketing & PR Communications
